The Week: Advertising Reviews - AMV hired for DoH business

The Department of Health has appointed Abbott Mead Vickers BBDO to create advertising for a new campaign to promote cervical cancer vaccinations, after a pitch against CHI & Partners and WCRS, which was handled by COI.

The campaign, due to break later this year across TV, radio, press, digital and PR, aims to raise awareness of the new HPV vaccine among 12- to 13-year-old girls and their parents.