The Week: Advertising reviews - Burnett wins DWP account

Leo Burnett has been appointed by the Department for Work and Pensions to create a long-term umbrella campaign to promote the benefits of working.

The agency won the business after a four-way pitch against CHI & Partners, Delaney Lund Knox Warren & Partners and Rainey Kelly Campbell Roalfe/Y&R. The agency will work on a three- to five-year strategy that will aim to encourage people to get work and stay in their jobs, as well as promote support services such as training, benefits and work trials.

Topics