The Week: Advertising Reviews - CDP nets Hitachi Euro brief

Hitachi has awarded CDP London its 220 million pan-European brand advertising account after a pitch against McCann Erickson, Nexus-H and the incumbent, Loewy Group.

CDP, which is expected to be subsumed into parent company Dentsu, has been briefed to launch a pan-European print and TV campaign, to be released early next year, which promotes the brand as a whole, rather than specific individual products.