The Week: Advertising Reviews - CDP nets Hitachi Euro brief

Hitachi has awarded CDP London its 220 million pan-European brand advertising account after a pitch against McCann Erickson, Nexus-H and the incumbent, Loewy Group.

CDP, which is expected to be subsumed into parent company Dentsu, has been briefed to launch a pan-European print and TV campaign, to be released early next year, which promotes the brand as a whole, rather than specific individual products.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content