The Week: Advertising Reviews - Cheethambell nets FSA brief

The Financial Services Authority and the Treasury have appointed Cheethambell JWT to handle a campaign to support the launch of the Money Guidance Pathfinder service in the North of England.

The agency won the business after a three-way pitch, handled by COI, against WCRS and VCCP. Work will break early next year, with communications planning through Naked Communications. The Money Guidance Pathfinder aims to offer consumers advice on money and personal finance issues.

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