The Week: Advertising reviews - CHI lands V Water launch

Pepsi has appointed CHI & Partners to advertise its vitamin-enhanced V Water brand without a pitch.

The drink is being marketed by Britvic, which last week moved the advertising accounts for Tango and J20 out of CHI & Partners and into Bartle Bogle Hegarty. CHI now works on all of Britvic's water brands, which also include Drench. The agency will create a campaign to build the brand over the summer period.

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