The Week: Advertising Reviews - Cobra assesses ad roster

Cobra beer is reviewing its entire agency roster following its acquisition by Molson Coors Brewers.

Agencies affected are Joshua, which handles its advertising; Poke, its digital agency; and Initials, its direct marketing agency. Last week, the brewer launched the Cobra Beer Partnership, a dedicated business unit set up after Coors acquired a majority stake in the business, after it fell into administration earlier this year.


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