The Week: Advertising Reviews - COI names donor shortlist

NHS Blood and Transplant has called a pitch for its first-ever national organ donation campaign.

COI has shortlisted Abbott Mead Vickers BBDO, M&C Saatchi, and Rainey Kelly Campbell Roalfe/Y&R for the advertising portion of the campaign; PHD, Manning Gottlieb OMD and Carat for communications planning and The Red Consultancy, Consolidated PR and Munro & Forster for PR.