The Week: Advertising Reviews - Duo wins carpet business

The Engine Group and Goodstuff have been appointed to handle the £6 million advertising and communications planning business for The Fifth Wall Group, a newly formed consortium of UK and European carpet manufacturers and retailers.

The agencies secured the business following a three-way shoot-out against Leo Burnett and Miles Calcraft Briginshaw Duffy. Engine, led by WCRS, will develop ideas to promote carpets, which will be rolled out through Engine's digital agency Altogether and its PR company Slice. Goodstuff will handle communications planning.