The agency picked up the business following a final shoot-out against Grey London. CityJet is a subsidiary of Air France, which is already a Euro RSCG client. The agency will now create a through-the-line campaign raising awareness of the airline and promoting its services to the business community. The brief will also include highlighting recent developments at CityJet, such as the EUR180 million acquisition of the Dutch airline VLM.
Euro RSCG London has won the pan-European advertising account for CityJet.