The Week: Advertising Reviews - Glenfiddich hires Leagas

Leagas Delaney has scooped the global relaunch advertising task for the Glenfiddich whisky brand.

The agency has been briefed to produce a worldwide campaign promoting the William Grant & Sons-owned single malt whisky as a unique and high-quality brand. The appointment will not affect the brand's relationship with Kitcatt Nohr Alexander Shaw, which handles digital and below-the-line briefs.