The Week: Advertising Reviews - Govt charity hires Inferno

Keep Britain Tidy, the part-government-funded environmental charity, has appointed Inferno to its creative agency roster, and also reappointed its incumbent agencies, Dig for Fire and Lake Design.

The agencies, which secured their positions on the roster after a six-way pitch, will now take on the charity's creative advertising account until 2011. In the past, the charity had also worked with Wunderman, which did not take part in the review.


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