The Week: Advertising Reviews - GSD&M lands BMW global

BMW has consolidated its advertising arrangements by handing its US lead agency GSD&M Idea City its global account.

The Omnicom Group agency's first global campaign will be based on the theme of joy. The work will launch in Europe in the summer, and in the US in early 2010. Previously, the car-maker assigned its advertising on a local basis, using agencies including WCRS in the UK, Media Audience Beratung in Germany, and DDB in Canada and Asia-Pacific.