A statement from the website and publishing business put a spend of £15 million on the business. Hurrell and Dawson will lead an above-the-line and digital campaign to push a number of Auto Trader products, including its new car sales business. Auto Trader previously worked with JWT. The agency's co-founder Nick Hurrell said: "Auto Trader is a deeply impressive machine when it comes to buying or selling a car. It is also a hugely successful publishing business that wants to remain ahead of its competitors in the online world."
Hurrell and Dawson is to handle advertising duties for Auto Trader following a pitch against two undisclosed agencies.