The Week: Advertising Reviews - ITV reveals creative shortlist

ITV has drawn up a shortlist of five agencies to pitch for its £20 million creative account, which was previously handled by M&C Saatchi.

The list, which has been compiled in conjunction with the AAR, is: Bartle Bogle Hegarty, Beattie McGuinness Bungay, DDB London, Mother and a Dare/Miles Calcraft Briginshaw Duffy combination. The five agencies will have chemistry meetings with ITV's marketing team, headed by the marketing director, David Pemsel, and a decision is expected to follow in about two weeks.


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