The Week: Advertising Reviews - JWT lands Baxters account

Baxters, the UK food manufacturer, has appointed JWT London to its advertising account after a pitch against Rainey Kelly Campbell Roalfe/Y&R, The Red Brick Road and Dye Holloway Murray.

The Union, the Edinburgh-based agency that was the incumbent on the account, did not repitch. JWT's first campaign for Baxters will be to promote its soup range and is expected to break later this year.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content