The Week: Advertising Reviews - JWT lands Baxters account

Baxters, the UK food manufacturer, has appointed JWT London to its advertising account after a pitch against Rainey Kelly Campbell Roalfe/Y&R, The Red Brick Road and Dye Holloway Murray.

The Union, the Edinburgh-based agency that was the incumbent on the account, did not repitch. JWT's first campaign for Baxters will be to promote its soup range and is expected to break later this year.

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