The Week: Advertising Reviews - JWT lands Microsoft brief

Microsoft has appointed JWT to handle the global advertising for the launch of its Bing search engine.

The appointment will be a blow to McCann Erickson, which has in the past handled the bulk of Microsoft's consumer advertising. JWT's US operation will create a campaign that will initially roll out in the US with an adspend expected to be between $80 million and $100 million and, later this year, in other markets, including the UK. The appointment builds on Microsoft's relationship with JWT following the agency's capture of its global business solutions account last year.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content