The Week: Advertising Reviews - Karmarama to handle LV=

Nationwide Building Society has appointed Karmarama to handle advertising for its partnership with LV=, the Liverpool Victoria friendly society, after a three-way pitch.

The agency will create direct response advertising across the car, travel and small business insurance sectors, as a result of a six-year deal that will see LV= providing insurance for Nationwide in those markets. A TV and print campaign to promote the venture will launch in January. Karmarama beat Tangible Financial and Designate Communications, the incumbent agencies on Nationwide and LV=, to win the business.