The Week: Advertising Reviews - Krow lands Thresher brief

Thresher Group, the drinks retailer, has appointed Krow Communications and MPG to handle creative and media on its £2 million advertising business, after a review held through the AAR.

Krow won the creative account after a final pitch against Albion, and MPG landed the media in a head-to-head contest against BJK&E. Thresher, which operates the Threshers, Local and Wine Rack brands, previously used the now-defunct Leeds-based agency Poulters on its advertising and Arena BLM for media.

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