The Week: Advertising Reviews - Met Police calls ad review

The Metropolitan Police Service has called a statutory review of its £2.5 million advertising and direct marketing account.

The incumbent, Miles Calcraft Briginshaw Duffy, will repitch. The winning agency will work with the Directorate of Public Affairs to create campaigns, the majority of which will target specific communities or other demographic sectors. The Met uses non-broadcast media for many campaigns, in case more high-profile TV pushes lead to fear of crime.