The Week: Advertising Reviews - MWO wins Alpro Euro brief

Alpro, the manufacturer of soya-based products, has appointed MWO to handle its pan-European advertising account after a pitch against TBWA\Belgium.

The agency has been briefed to come up with a campaign to help the brand move away from being thought of as a dairy substitute and reposition it as an everyday healthy product. The first activity will break in January in the UK and other European markets.