The Week: Advertising Reviews - Outdoor push for free title

ShortList, the free weekly men's magazine launched by Mike Soutar, has hired TBWA\London to create an outdoor campaign to promote the title to commuters in major cities.

The agency, which won the business without a pitch, will produce a campaign that will change on a weekly basis to reflect each issue of the magazine, and which will launch in London, before being rolled out to other cities.