The Week: Advertising Reviews - Premier signs RKCR/Y&R

Premier Travel Inn has appointed Rainey Kelly Campbell Roalfe/Y&R to handle the £9 million advertising brief to rebrand the hotel chain as Premier Inn early next year.

The agency will work on the rebrand campaign using the "everything's premium but the price" strapline, which was created by the incumbent, Inferno. The company plans to spend £22 million on the rebrand, £9 million of which will be on advertising to support the change.