The Week: Advertising Reviews - Principles lands McCain job

McCain Food Service Classics has awarded its advertising account to Principles Agency, following a three-way pitch. The agency has been briefed to create a campaign that highlights the brand's commitment to British sourcing, using its new "from seed to farm to plate" strategy.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content