The Week: Advertising reviews - Publicis wins launch task

Publicis has been appointed to handle the £3 million launch brief for Challenge Jackpot, a gaming company owned by Virgin Media Television and Two Way Gaming.

The brand launched this week with a 24-hour TV channel and interactive service on Virgin Media and a casino-based website that streams the TV channel. Publicis will be responsible for creating a through-the-line launch campaign that will include TV, print and digital, as well as cross promotion on the Virgin channels Virgin1, Bravo, Living and Challenge.