The Week: Advertising reviews - RKCR scoops Warburtons

Warburtons, the UK baking company, has awarded its £10 million ad business to Rainey Kelly Campbell Roalfe/Y&R after a final pitch against Delaney Lund Knox Warren. Bartle Bogle Hegarty, the incumbent, did not repitch. The agency's recent work, portraying the brand as "Britain's favourite baker", was named a Campaign top Turkey of 2008.