The Week: Advertising reviews - RKCR scoops Warburtons

Warburtons, the UK baking company, has awarded its £10 million ad business to Rainey Kelly Campbell Roalfe/Y&R after a final pitch against Delaney Lund Knox Warren. Bartle Bogle Hegarty, the incumbent, did not repitch. The agency's recent work, portraying the brand as "Britain's favourite baker", was named a Campaign top Turkey of 2008.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content