The Week: Advertising Reviews - Ryvita severs ties with MWO

Ryvita has moved its advertising account out of Mortimer Whittaker O'Sullivan, the agency behind its TV ad campaign featuring Fern Britton.

The company is now searching for an agency to replace MWO, which has held the account for five years. The process is being overseen by Carol Welch, the marketing director for the parent company Jordans.

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