The Week: Advertising Reviews - SodaStream seeks agency

Agencies are being approached with a brief to relaunch SodaStream in the UK.

The winning agency will be asked to create a campaign demonstrating how the drinks use less packaging and that the bottles are made from recycled materials. It is already running a digital campaign in the run-up to Christmas that uses the classic 80s strapline: "Get busy with the fizzy."

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