The Week: Advertising Reviews - StrawberryFrog wins pitch

StrawberryFrog Amsterdam has been hired by Vauxhall to handle its £60 million pan-European launch of the Vauxhall Agila following a pitch against McCann Erickson and the French agency Australie. The model will be unveiled next spring, and is aimed at women aged between 25 and 45. The review was handled by Olivier Dann, the European communications director at Vauxhall. StrawberryFrog will now work on a campaign that positions the new model as being fun rather than functional.


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