The Week: Advertising reviews - VCCP scoops £3m FSA task

The Food Standards Agency has appointed VCCP to handle a £3 million brief to raise awareness of the risks associated with a high saturated fat intake, after a pitch against Miles Calcraft Briginshaw Duffy, Farm and Rainey Kelly Campbell Roalfe/Y&R. The agency will create a TV, press and poster campaign that will break in early 2009.