The Week: Advertising Reviews - VCCP wins McDonald's task

McDonald's has awarded its employer brand and recruitment advertising account to VCCP.

The agency won the business after a final pitch against DDB, and will now run a number of campaigns that aim to enhance the brand's job reputation. VCCP's appointment follows a three-month pitch process and marks the first time that McDonald's has used an ad agency rather than a traditional recruitment agency for its employer brand work.