The Week: Advertising reviews - VisitScotland calls pitch

VisitScotland has called a pitch for its £3 million ad account.

The national tourism agency is looking for a marketing agency to create campaigns in long-haul markets, including the US, Australia, Canada and New Zealand, to encourage people to holiday in Scotland. The three-year contract includes marketing (creative and below-the-line activity), media planning, event marketing and online marketing services.