The Week: Advertising Reviews - Yoplait moves to Publicis

Yoplait has moved its UK advertising account out of McCann Erickson and will now split the business between Publicis' UK and French offices.

The network is already an incumbent on the business in a number of European markets. The decision follows news that Yoplait is restructuring its UK business by scrapping the marketing director's role and bringing it under the control of Stephane Dalyac, Yoplait France's sales and marketing director.