The Week: Best of the blogs - My brainwaves ... or not

I reckon I've had two decent ideas on this blog.

The first was a bit advertising-focused. It was the advice, somewhere on a YouTube video, that if you really wanted to influence creative people, you had to surrender credit for your ideas. To get your ideas into the process, you have to convince the creatives they were their ideas. Not a big thought in the scheme of things, but decent advice for a junior planner. And then, the other day, re-reading Jon Steel's Truth, Lies & Advertising, I realised he gives precisely that advice. That must be where I got it from. (I guess me assuming it was my idea is testament to his skill as a planner.)

The second was the central point to the most popular post I've ever done - "How To Be Interesting" - which seemed to be taken a lot more seriously than I'd intended.

It was the idea that "the best way to be interesting is to be interested". I thought that was pretty smart. Then, this weekend, I was leafing through Paul Arden's It's Not How Good You Are, It's How Good You Want To Be, at the checkout at Borders, and I realised that it's right in there, as big and bold as a very big, very bold thing. I don't think I've ever bought a copy of it, but it's definitely my favourite book for leafing through in Borders. I feel like I should get a copy now, since I've obviously, unconsciously, purloined it wholesale.

I don't really have a point to make. Other than that originality is hard. Certainly harder that I thought.


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