I won't put "carousel" up again, but let's not forget this ad ("Satinelle"), which won a Cannes bronze last year. I wrote a post at the time that expressed my surprise at a big, boring corporation promoting themselves with the whimsical musings of a trannie.
And this year, the bar has been raised again with "carousel" taking the Film Grand Prix at Cannes.
It reminds me of Honda, and how it went from spewing out some of the worst advertising on earth to some of the best. Philips appears to be doing the same and it has to be the mark of a good agency and a very good executive creative director.
Step forward Neil Dawson. Here's hoping you have even better ads up your sleeve.
And while we're on the subject of huge international corporations suddenly producing award-winning advertising, is that T-Mobile I see carrying several Lions away from Cannes?
T-Mobile used to be the most anonymous-bendy-world-generic-metaphor-shot-in-Cape-Town telco in the universe, until the most recent work came along.
Then it became talked-about, famous and highly-awarded.
And all this has happened since Paul Silburn joined Saatchis London as the joint executive creative director.
Possibly not a coincidence.