The point is this. Every September, a bunch of junior suits start, full of optimism about what their career will hold. Sure, they won't enjoy the ten-week summer holidays anymore, and getting out of bed on a Monday morning is less optional than it has been, but the glamour and thrill of life as an adman will more than make up for it. By now, though, they will already be starting to realise that life as a junior adman involves an awful lot of photocopying, binding, presentation-tweaking, scanning and general dogsbody-ing.
But they'll console themselves with the fact that it won't last forever, and that one day they can forget how the photocopier works. That's what account execs and PAs are for, right?
Yeah. Sorry. No. One of the facts of life as a suit that you just have to accept is that no matter how senior you are, and no matter how long you have been in the business, you will always be an account exec to somebody. And while you may well have your own account execs to delegate to, they won't always be around. And if they're not and you don't know how to un-jam the photocopier, then even if you're a head of client service, it will still, now, then and always, be your fault. Because everything is.