I am a 41-year-old man on the WPP fat corporate bastard tariff, yet Vodafone Live is convinced that I am a hormonally challenged teenager. "Can I see the train times to Sevenoaks, please," I ask. "Yes, but first why not download some Tonez and look at some breasts," it replies.
Did they really pay £16bn for a 3G licence so that three hoodies outside a bush shelter in Billericay could play Tetris?
Rory Sutherland, www.brandrepublic.com/campaign
$3.1bn in cash is an awful lot of money to pay for a company that sold for around $1bn just a couple of years ago. But Google has around $10bn in cash burning a hole in its pocket and this deal achieves two things; it locks Google into the online display side of digital advertising and it effectively locks out Microsoft from ever challenging Google's dominance. We will all have to learn to get along with Google. As we've said before, the future of the ad industry is inextricably linked to Google.
NO CRISIS IN ADLAND
There's an interesting article in The Independent where Sir Frank Lowe argues that advertising is in crisis. I disagree with his argument.
There has never been a more exciting time to work in advertising. I don't think it's about going back to some golden era. The industry is going to have to challenge a lot of assumptions that have mistakenly become perceived as facts.