Choosing a new creative partner is difficult. It seems easy to find someone you get along with. It's much harder to find someone who you do great work with. Does the old formula of art director and copywriter still work? What about two art directors? Isn't that very helpful if you're going above the line, where execution has to stand out and not much writing is necessary? Can art directors write headlines? Yes, they can. Can they do it as well as writers? It depends.
CAKE-FEVER GRIPS ADLAND
In the spirit of Matt Beaumont's book about ad agency life, E, here is an e-mail that arrived in my inbox this morning from someone in the agency:
"I'm trying to find someone who could ice 620 doughnuts next week. We need someone who has experience in icing cakes, buns, cake-making, etc."
Come on, how integrated are we? We use cakes as media now. Maybe the success of that Skoda Fabia ad has kicked off a frenzy of copycat ideas?
LIVE EARTH'S OWN GOAL
Were you one of the (supposedly) two billion people who watched Live Earth on TV? If so, did it strike you as a bit odd that a movement attempting to get us to reduce our use of resources resulted in two billion TV sets being used for several hours? Then you had the colossal resources used in the show itself. Would an unplugged gig have been such a bad idea?