We're wondering if there's a correlation between agencies' work and the area they're in. What's tricky about analysing something like that is you have to go out on a limb and say that certain agencies are crap. Well, here goes: JWT moved to near where Lowe used to be and started to do much better (Lowe-standard) work. CHI is next to MCBD; both produce very similar-quality stuff. Saatchis is very near TBWA and are about as good (or otherwise) as each other. Lowe moved into the building Leo Burnett was in when it won a few Pencils, and subsequently won a few Pencils. Euro is near Leagas Delaney. Both are equally inspiring. So, the theory works!
NIGHT RIDERS, UNITE
For many people, surely, the prospect of a damn fine night drive is a pleasure like little else. It can even act as an inducement both to sobriety and sexual continence ... "Appreciative as I am of your kind offer to 'come in for coffee', I can't help noticing that the old motor's running rather smoothly at the moment and the thought of a nice run home rather trumps the idea of a few moments spent entwined in the throes of ecstasy, if it's all the same to you. How about a coffee to go? It's just I've got these new cup-holders ..."
Rory Sutherland, www.brandrepublic.com/blogs
A DRAIN ON THE BRAIN
I want to share this: "Chess is as elaborate a waste of human intelligence as you can find outside of an ad agency" - Raymond Chandler