OK, so there's another ad with a drumming gorilla. Did Juan Cabral nick the idea? And if yes, is that a problem? In my opinion, he's probably never seen it, and it's definitely not a problem. Why? Because an idea is not the same thing as a piece of film. An idea is the connection between the images and the product. For example, take the footage for Guinness' "surfer", and change the endline to "Visit Cornwall". Now the ad is predictable and quite shit. What makes it great is, among other things, the unexpected connection between surfing and Guinness. The connection between a drumming gorilla and a shop having a sale is quite unexpected, I grant you. I quite like the ad, but the execution is shonky. But it's nowhere near as interesting as the link Juan creates between a drumming gorilla and a bar of chocolate.
Winner is a winner
Rumour has it that one of the most successful TV campaigns in the UK is the much-loved series from the ever-shrinking Michael Winner on behalf of esure. Not a day goes by without someone in our office saying: "Calm down dear." We all laugh, group hug and go back to work. We're sure the esure work started out as creatively brilliant as the finished product, which makes you wonder how esure and DLKW parted over creative differences. Which of the parties was creative? And which had the difference?