I am mostly disappointed with the much-hyped Bravia Bunnies work. The animation is sweet, but the end product isn't as kick-ass as I'd expect. What's with the weird boxes bit? I don't know why the passers-by aren't comped in real time. I assume it's intention over necessity, but I don't understand. It reminds me that the whole thing is a lie.
- The Sony Bravia hype has passed me by. I thought the "balls" ad was cute, but mostly I liked the music. The "paint" ad was bombastic, and the choice of music left a lot to be desired. This new ad is the most wonderful piece of thinking I've seen all year. Whimsical. Charming. And one of my favourite songs, too.
- The stop-frame animation is superb. The bunnies are cute as hell and there are a few surprises in there.
- Maybe there was never a chance it could live up to the hype. Maybe it was actually harmed by the release of all that teaser material, which leaves you feeling like you've already seen it. But the new Sony Bravia ad is probably the weakest instalment of the trilogy. I did like the bit where the bunny waited to cross the road. And it was cool when the whale-tail turned into a giant rabbit. But the waves and cubes didn't do much for me. One surreal twist is fine, but don't lay loads of them on me, because I get lost.