From my entirely unscientific focus group of ten non-advertising people watching the rugby, it was interesting to see what ads people talked about unprompted. First, the Silverjet ad. People were amazed that a such a direct "copy-and-paste ad" could be made. Everyone remembered the original British Airways ad, even though it was from the 80s. Second, Audi R8 - "The slowest car we've ever built". This car-porn ad got every man in the room salivating. Third, the Cadbury gorilla - the ad that made everyone stop and talk. Most people seemed confused, but then they started to say how funny they found it, and talked about the brilliant parodies and remixes on YouTube being e-mailed round. No-one talked about the Bravia bunnies at all. Buying the spot immediately after the Rugby World Cup final, for me, didn't seem the smartest decision. Everyone was so exhausted and deflated that they paid no attention at all to the TV. If we'd won, we'd have been celebrating, and not paying attention to the TV, either.
I love Dove's new "onslaught" ad and the values it stands for, but I don't think it's honest for a multinational to put "keep-it-real credentials" in the "campaign for real beauty" while they sell skin-whitening creams to, among others, Indian subcontinent and South-East Asian countries that are, by nature, blessed with dark skin.