The Week: Best of the blogs

An elaborate packshot?

The new Guinness ad is terrible. Just way too coggy. I hate the way that, in the end, it all amounts to nothing more than an elaborate packshot. And how the villagers cheer that packshot! - Scamp

It's not brilliant, but it's not terrible. The problem is that every team in London is trying to do the next big award-winning ad. They pre-empt what they think the juries will award before they've even set pen to pad. Amazing visuals/all-in-camera-effects set to music are winning at the moment, so everyone's trying to do the next Skoda/Bravia ad rather than thinking: "What's the best style of work for the brief?" Maybe we need to stop defaulting to what we think will reward us and have the confidence to do and approve work that leaves us thinking: "I don't know whether this is shit or not, but at least it's interesting/unfamiliar." - Anonymous

It's a good ad to watch (a bit long maybe), but normally Guinness ads are interesting, quirky things that stand on their own. This just sits in a shadow. Shame. - Rob Mortimer

How can you sit there and jump on the bandwagon of shitness? You're all ridiculous. The ad is not terrible. It's no Gorilla. But it's good. And fun to watch. - JCrgn

C'mon, Mr Craigen, we understand that AMV and DDB are cousins, but can you really blame us for pointing out how underwhelming this ad is? - Anonymous.

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