The Week: The Best of campaignlive.co.uk

"ITV Digital, the first place where I'd enraptured my adoring public, had gone belly up. Al had moved out, and I was sure that I was finished, over, kaput, Katona. After all, at that time it seemed impossible for a brand mascot to jump brands. If the ship went down, you went down with it - I mean, we don't see Terry the Tiger selling vodka now, do we (much as he'd love to, the old soak)?"

PG Tips' Monkey explains how Mother London resurrected his career in one of the 25 shortlisted papers for the APG Creative Strategy Awards 2009

"Utterly fantastic, but lose the line at the end, it's insulting. VW ads shouldn't spoon-feed people. I can join the dots myself."

Stu Park on the latest VW Golf ad, by DDB London

"The world has moved on. And if you can't see that, you're spending too much time in The Ivy and not enough time in the real world. In other words, stop waving your willy about and saying how big it is. Even if it is big, it makes you look like a four-year-old."

Steve Henry, a creative's blog

Can anything ever beat "balls"? What about the one with John Malkovich?

As Sony Europe calls a review of its advertising account, Campaignlive takes a look at the top ten Fallon ads that helped make the brand famous.

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