The Week: The best of campaignlive.co.uk

"For me, the best reel in London at the minute belongs to 4Creative. They allow people to experiment - and make mistakes. For me, that's the essence of creativity.

(And) in the early days, they didn't care what the rest of the industry thought of them. So. Look out. The people who are going to be at the very top of this industry in four years' time are the people who got fired last year, or who got so bored by what they were doing that they left and took a chance doing something completely different. The outsiders." - Steve Henry, a creative's blog

"This is not riveting but it is good. There's a feel of quality that has taken some time to achieve which reflects in the product being sold. It works on the TV well, and stands out. Not mad on the 'yes, let's have yet another daft twee whistling soundtrack', though ..." - Audio Android on RKCR/Y&R's latest Land Rover ad

"Greetings from the finest (and possibly only) high-street ad agency in the world. As a dedicated head of business, I have pledged my support to our little agency's nascent client roster by getting a full facial tattoo. (A moko, I believe they are called.)" - Matt Steward, the RKCR/Y&R Local blog

"Fallon had Innocent before, back in the day when they decided to do the advertising for smoothies as payment rather than taking a share of the company ... D'oh!" - Ad Cruncher on Fallon winning back the Innocent ad account

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