"I'm not questioning the rest of the talent here in the UK. We've probably got more creative talent than ever before. I'm questioning the politics of the industry right now. The attitude of the industry. Unless you work at Fallon or Mother, when was the last time your creative director made a decision that actually carried any real weight? A lot of the big network agencies don't even seem to have ECDs any more. Creative directors used to be the people who made a difference. Now they're just people who can be wheeled out for pitches to make small talk." - Steve Henry, a creative's blog
"It's certainly an old-money Weetabix ad, but it absolutely works. It's long but holds your attention, silly enough to be amusing but avoiding stupidity. Great stuff." - Rob Mortimer on WCRS's new Weetabix ad
"Obviously, germs are invisible, so to highlight them and show where they can go to is a very clever thing to do." - Josh, 21, a graduate, agrees with most of the people interviewed for this week's Public View about DDB London's swine flu awareness campaign.