The Week: The best of campaignlive.co.uk

"Steve Henry wrote the Holsten Pils campaign using the 'dead men don't wear plaid' technique. He had found a pretty-much unknown comedian that he thought was great.

A Scottish guy called Robbie Coltrane. But the experts couldn't be persuaded. They said you didn't have fat people in beer ads and that was that. Eventually, we compromised on Griff Rhys Jones. He was well known, and he was better looking, but most importantly he was thin. So no-one would know that beer makes you fat. What would have happened if we'd used Robbie instead of Griff? Would we have sold more beer or less?"

Dave Trott, Trott goes on and on

"It's a gorgeous ad, but unlike 'good things come ...' it doesn't seem to even have any connection with the product. I'm left not really sure what it is I'm supposed to bring to life. Nor how Guinness is going to help me with that. Or perhaps it's a sly nod to the famed Irish Curse."

Michael Quirke on Abbott Mead Vickers BBDO's new ad for Guinness

Ever wondered who the real king of the creative world is? Who'd win in a battle between Trevor Beattie and Jeremy Craigen? Or Richard Flintham and Kim Papworth?

Try Campaign's new Awards Fight widget to find out ...

"So, tell me, why is this a bad idea? Surely creativity, innovation and diversification revenue streams are all good - no?"

"G" reacts to criticism of Wieden & Kennedy's launch of a "data jewellery" range.

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