The appointment follows a global pitch that pitted Lowe against Burnett and McCann Erickson Germany. The incumbent agency on the international account, the US independent Ground Zero, declined to repitch. Media, which is handled by Starcom, remains unaffected by the review.
Lowe's win strengthens its relationship with InBev - the Sloane Avenue shop has long been the agency of record on InBev's Artois range of beers. Lowe has been briefed to create a campaign that will run globally and be adapted by the agency's offices in their respective local markets.
Leo Burnett London won the £5 million UK Beck's business in 2002. Ground Zero has held the global account for less than a year, winning it from Burnett's New York office in August 2006.