The Week: Boots calls review of £45m media planning and buying

Boots has called a review of its £45 million media planning and buying account.

MediaCom, which has held Boots' media buying account for four years and the comms planning business since August 2007, will repitch.

The review is a closed pitch and letters were sent to shortlisted agencies on Monday. Last year, Naked lost the planning account it had won in 2003, the same year that Boots handed its buying business to MediaCom and its creative account to Mother.

The company has also unveiled a new commercial structure. It will divide its marketing team into three groups, creating new directors for loyalty, customer relationship management, customer communications and in-store marketing.

The new directors will report to the UK marketing director, Elizabeth Fagan. Fagan said the changes will drive product and brand development and put customer relations at the core of the company's strategy.