The Week: Brand news - Aon signs £80m shirt deal

Manchester United has signed a four-year shirt sponsorship deal with the US insurance giant Aon, worth approximately £80 million.

The deal, which will come into effect at the beginning of the 2010/11 season, will see Aon pay the football club a basic £20 million per year, as well as paying commission for the sale of insurance policies to Manchester United fans. Manchester United has been searching for a shirt sponsor since the beginning of this year, when the current sponsor, AIG, stated that it would be unable to renew its £20 million-per-year contract.